ANKIT PUROHIT

Led end-to-end product strategy and development for Apptile's no-code mobile app builder, driving significant growth from concept to $1M+ ARR and establishing core operations.

• Spearheaded end-to-end product strategy and core platform development for Apptile's React Native-based no-code mobile app builder, from concept to $1M ARR.
• Achieved significant growth, scaling the platform from 0 to over $1M ARR and launching 500+ Shopify mobile apps within 14 months, enhancing customer retention and brand loyalty.
• Developed an interactive Video Commerce & Live Selling platform, contributing 30% of total company revenue by significantly boosting user engagement and retention for eCommerce merchants.
• Directed a cross-functional team of 25+ professionals across product, design, and engineering to successfully achieve key product and business objectives.
• Conceptualized and launched Tile.dev, an agentic AI platform enabling users to build and publish mobile apps collaboratively using modular UI blocks.
• Established comprehensive Customer Success & Support operations, effectively closing the feedback loop and increasing customer retention by 30%.
• Managed end-to-end delivery and revenue realization, optimizing time-to-launch and customer satisfaction (CSAT) for post-subscription app go-live processes.
• Integrated with over 60 strategic partners, expanding platform capabilities with advanced eCommerce features like product bundling, upsell, and app-only discounts.

Drove product-led growth and engagement strategies for the CoinSwitch app, enhancing user experience and driving significant increases in activation and trade volumes.

• Defined and executed comprehensive product-led growth and engagement strategies across key user touchpoints, significantly improving overall retention on the CoinSwitch app.
• Optimized user onboarding flows through A/B testing and copy iterations, boosting activation rates by 20%.
• Designed and launched a tiered referral system that generated a 15% uplift in overall trade volumes.
• Developed a self-serve influencer and affiliate platform, acquiring 1M registered users within 3 months via voucher-based campaigns and enhancing attribution accuracy.
• Developed a no-code in-app CMS, empowering marketing teams to independently manage content and significantly reducing development costs.
• Integrated Appsflyer to enable multi-channel attribution, providing actionable insights for marketing optimization.

Developed and executed a product-led growth strategy for Livspace, driving customer acquisition and revenue growth through enhanced user funnels and marketing infrastructure.

• Developed and executed a comprehensive product-led growth strategy, driving significant customer acquisition and revenue growth across all key user funnels.
• Launched a content experience platform with modules (Design Ideas, Price Calculators, Magazine, Livspace TV), increasing organic lead generation by 50%.
• Built an intelligent lead routing system leveraging lead scoring and designer availability to optimize assignments, improving conversion rates by 25%.
• Implemented core marketing infrastructure, including CRM, CDP, and automation tools, enabling data-driven and scalable marketing operations.

Led growth initiatives for Livspace, scaling lead generation and revenue through strategic demand generation, market expansion, and cross-functional team leadership.

• Scaled monthly lead flow from 1,000 to 35,000, accelerating top-of-funnel growth and contributing to significant revenue expansion.
• Drove substantial revenue growth from INR 5 Crore to INR 120 Crore, demonstrating high-impact execution and strong marketing ROI.
• Successfully launched operations in over 15 Indian cities and Singapore, expanding brand presence and customer acquisition into new markets.
• Led a cross-functional marketing team of 10, ensuring consistent growth across diverse geographies and customer segments.
• Optimized website UX and conversion funnels, enhancing user journeys to increase engagement and conversion rates.
• Integrated comprehensive reporting and analytics across multiple platforms to unify KPIs and deliver full-funnel performance visibility.

Focused on demand generation from paid, organic, and referral channels, and established CRM processes to scale growth initiatives.

• Managed demand generation strategies across Paid, Organic, and Referral channels to drive user acquisition.
• Established and optimized CRM processes to support scalable growth initiatives and improve lead management efficiency.
• Analyzed performance metrics to identify opportunities for optimizing user acquisition funnels and improve campaign effectiveness.
• Collaborated with cross-functional teams to align demand generation efforts with overall business objectives and achieve growth targets.

Managed digital marketing initiatives for Blinge.in, a fashion rental startup, focusing on online presence and customer engagement.

• Managed and executed comprehensive digital marketing campaigns, including social media, content marketing, and email marketing, for a fashion rental startup.
• Analyzed digital campaign performance data to optimize spend and improve key metrics such as website traffic and customer engagement.
• Developed strategies to increase online visibility and drive customer acquisition for the platform.
• Collaborated with internal teams to ensure consistent brand messaging across all digital channels.

Supported digital marketing efforts at Blinge.in, gaining foundational experience in online marketing and campaign execution.

• Assisted in the execution of digital marketing campaigns across various channels, including social media and email marketing.
• Supported content creation and management for online platforms, ensuring brand consistency.
• Contributed to data collection and preliminary analysis for marketing performance reports.
• Gained foundational experience in digital marketing strategies and tools within a fast-paced startup environment.